Motion graphics are a huge favorite part of everyone. They're not just beautiful or have cool animations. They're unique ways to communicate. They combine the best of visual communication, motion storytelling, and audio to create engaging content that brands can use to tell their stories, reach different audiences, and convey their message in a compelling package.
Okay, but what are motion graphics?
This format can cause confusion. Are they videos? Are they cartoons or videos? A motion graphic is the industry term for animated video. These may include 2D animations, 3D renderings, or GIFS. Audio, voiceovers, and sound effects may be included. You may also find technology such as 360-degree video or Virtual Reality. You are most likely familiar with animated videos. Discover here what motion graphics can do for your business.
What does Motion Graphics do for brands?
Healthy content strategies include a mixture of articles, infographics, and e-books. There is no doubt that video is becoming more popular. Video is supported by more media platforms, and people prefer to receive information in that format.
This is a great opportunity for marketers to explore motion graphics. There are many applications for motion graphics in all touchpoints, regardless of your communication needs.
Traditional ads
Television commercials, online or on television (national and regional).
Promo videos
Viral videos, testimonials, case studies, and product reviews are all ways to promote your brand. Editorial or advertorial.